Orient Planet PR and Marketing Communications has joined Eurocom Worldwide as its Middle East representative.

The move comes as Orient Planet pursues an expansion strategy aimed at adding more resources, affiliates and partners to its international network. It also highlights the global strength of Eurocom Worldwide, whose member agencies now are on the ground in over 60 capitals and centres of commerce around the globe.

As Middle East representative of the Eurocom Worldwide network, Orient Planet will leverage the network's reach and resources to provide effective marketing and public relations campaigns for regional and international clients, while adding its in-depth understanding of Middle Eastern markets to Eurocom Worldwide's knowledge base.

'We are delighted to have joined Eurocom Worldwide as Middle East representative. Our membership of a global network of leading professionals is a testament to our delivery of world class services,' said managing director of Orient Planet Nidal Abou Zaki.

'Eurocom Worldwide's pooled resources and international reach will help us effectively deliver focused PR campaigns with global impact, while our knowledge of the intricacies of the Middle Eastern markets will be a useful resource for Eurocom Worldwide clients looking to set up and expand operations in the region,' added Abou Zaki.

Orient Planet will maintain operational autonomy while gaining access to global public relations and marketing resources underpinned by common standards of service delivery and accountability supported by local knowledge and expertise.

Founded in 2002, the Eurocom Worldwide network has grown rapidly and has been rated as Europe's fastest growing association of independent PR and communications agencies by a PR Week UK League Table survey.

In 2005, Eurocom Worldwide was also ranked as fourth largest independent agency network in PR Week UK's European Report.Trade Arabia News Service