Mercedes-Benz has launced its own Internet television broadcasting service with a live report from Mercedes-Benz Fashion Week Berlin.

“Mercedes-Benz TV” (www.mercedes-benz.tv) is broadcast in German and English and set new standards for online brand communication, a statement said.

The Internet TV service will feature a weekly news magazine hosted by Tanja Bülter, a society reporter from the RTL television network. The program will be about 20 minutes long and will offer news, facts, and background information from the world of Mercedes.

Internet viewers will also be able to watch programs 24 hours a day on the service’s five Web channels for lifestyle, cars, engines & sports, history & legends, and innovation. Mercedes-Benz events at auto shows and the brand’s world premieres will be broadcast live on Mercedes-Benz TV in the future as well, it said.

“Mercedes-Benz TV opens up a new and very emotional communication channel for our customers and anyone interested in the brand,” said Johannes Fritz, director, sales and marketing, Mercedes Car Group, Middle East. “The Internet television service sets new standards in terms of content and design, while using video images to convey the fascination and legends that surround the brand with the star.” – TradeArabia News Service