UAE tops in ad spending
Dubai, August 11, 2007
The UAE topped in advertising spending in the Middle East with $633.548 million during the first half of this year against $469.951 million in the same period last year, up by 34.8 per cent.
Saudi Arabia's, which came second, advertisement spending totalled $493.503 million (Dhs1.8 billion) during the first half of this year compared to $483.492 million during the first half of 2006, reported the UAE-based Arabic daily Al Khaleej quoting a study.
According to the Pan-Arab Research Centre (PARC), Egypt remained in the third place. Advertisement spending in Egypt rose eight per cent to $377.244 million during the first half against 347.167 million in the corresponding period last year.
Kuwait, Lebanon and Qatar came in the 4th, 5th and 6th places respectively with a value of advertising spending of $305.013 million, $250.501 million and $156.020 million respectively.
Yemen was in the last place with a volume of advertising spending of $905,200.
The total value of advertising spending in the GCC countries reached $1.716 billion during the first half of this year compared with $1.424 billion during the corresponding period last year, up by 14.2 per cent.
In the UAE, newspapers claimed a lion's share, winning a 65.5 per cent or $415.599 million share of the total advertising spending.
Next came TV advertisements, which superseded magazines in the second place, claiming a stake of 15.3 per cent for $97.323 million. Magazine advertisements came third with 13.9 per cent for $88.426 million while highway advertisement came fourth with 2.44 per cent for $15.5 million.
Radio advertisements were in the 5th place with 1.7 per cent for $10.9 million while movies advertisements came last with 0.88 per cent for $5.6 million.