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Fire of Brazil in Bahrain

Manama, September 29, 2007

Fire of Brazil opened its doors to Bahrain for its first-hand experience of Brazilian grills.

The $1.5 million restaurant is the second concept from Bahraini franchise company The Living Concepts (TLC) for it reserves the master franchise rights for the restaurant internationally.

“The Living Concepts succeeded yet again to introducing another unique concept to Bahrain for the amount of work that took to perfect all aspects were tremendous, from ambience to food to the finest details, Fire of Brazil Bahrain will most definitely be a success,” said Abderrahim Zouhair, general manager of The Living Concepts. 

The Bahraini franchise was sold to a company, Sama Al Riffa, who solely owns the restaurants name in the country.

Fire of Brazil is the first genuine American Churrascaria franchise to open in Bahrain, originally located in Atlanta, New Orleans and Chicago USA, Bahrain is the first international location and soon to be the hub of all franchises.

Brent Gilbertson, founder of Fire of Brazil in the US, expressed his enthusiasm regarding the restaurant. He said: “Six years ago we opened the first Fire of Brazil in the United States as a family-run business and today I’m witnessing the first international branch to be open here in Bahrain.”

Visitors to the restaurant will be engulfed by the mystic aura of the unique Brazilian blend of contemporary atmosphere giving it a family oriented upscale dining ambience. 

Once seated around the live fireplace they will notice the extent the restaurant took by making this the ultimate mouthwatering experience flying staff especially from Brazil where a host of gauchos’ parade through the restaurant with choice cuts of grilled angus beef, chicken, turkey, lamb, sausage, fish and seafood enhanced with some exotic meats such as venison all seasoned and cooked to perfection on a charcoaled flames, visible from the dining arena.

The selection also extends to a 40 item salad buffet with a variety of scrumptious deserts with a twist. 

The serving method is great for individuals keen on sampling and experiencing all the foods offered by the restaurant in exchange for a reasonable fee.

The restaurant details and design was the concept of Bahraini interior design company Inoui Designs headed by Hamad Janahi.

“Bahrain is only the first step, we plan to introduce Fire of Brazil franchise and spread the concept to other GCC countries” Zouhair added.

During Ramadan the restaurant will be open for dinner from 7pm till 1am on weekdays and from 7pm till 2pm on weekends  and is ready for reservations of big groups  +973 17583776




Tags: Bahrain | Living Concepts | Fire of Brazil |

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