Tejari underlines online benefits
Dubai, October 24, 2007
Tejari, the region's leading online B2B marketplace, demonstrated how companies could benefit from its online marketplace at the second annual CIPS Middle East Conference.
Tejari was also a key sponsor of the event. The company presented the success story of Leo Burnett to emphasise its commitment to making online marketing beneficial to regional organisations.
The Middle East operations of Leo Burnett, one of the world's largest brand agency networks, has recorded a significant 25 per cent increase in operational efficiency since migrating a majority of its procurement online with Tejari.
'The marketing and communications sector is one of the most competitive industries in the Middle East, and Leo Burnett has taken a leadership role by using online procurement through Tejari to become a streamlined and cost-effective organization,' said CEO, Tejari Omar Hijazi.
A member since April 2006, Leo Burnett was one of the first media-related organisations to fully utilise the Tejari marketplace. In addition to providing its multinational clients with reputable suppliers of promotional displays, banners, posters, flyers, and other collateral; Leo Burnett has found that working with Tejari has reduced the administration required for procurement, making the entire process more efficient and cost-effective.
'Prior to migrating onto Tejari's network, a large proportion of our work was carried out manually where much of our time was spent chasing documents. Now, we have complete control over the procurement process with greatly improved transparency and clarity. One of our primary objectives was to manage the issue of rising procurement costs,' said creative services director, Leo Burnett Dubai, Craig Parker.
Greater intelligence, enhanced communication links between clients and suppliers, and the added benefit of cost control, means that Leo Burnett is now better equipped to meet the ever growing customer demands, helping to ensure they get the best value for their money.
With future plans for even further advancements on behalf of multinationals such as Philip Morris, Leo Burnett hopes that one day all of its offices in the MENA region will benefit from the exponential growth in procurement offered through Tejari's online marketplace. - TradeArabia News Service
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