Memac Ogilvy, the multinational advertising and communications giant, has opened its second office in North Africa.

Surrounded by senior executives and clients, Memac Ogilvy CEO Edmond Moutran made the trip to Algiers to personally attend this milestone development for the group that has been operating in the Middle East for over 20 years.

This move follows the successful launch of Memac Ogilvy’s first office in North Africa located in Tunisia and headed by Syrine Cherif Maaref.

Moutran confirmed that the Tunis office will act as the headquarters for the region. The company plans further expansion extending into Libya and Morocco by 2008.

“We see great potential in this region and a crucial need to be present there, not only to respond to the progression of the advertising and communications industry that has doubled in the last four years, but also to be able to service our clients in emerging markets in the MENA,” added Moutran.

The office in Algiers currently has 12 highly experienced professionals who will support Memac Ogilvy regional clients in addition to a list of high-profile local clients that are yet to be announced.

Memac Ogilvy earned its reputation through the multiple creative advertising campaigns it produced for large companies such as American Express, BAT, IBM, Unilever, Nestle, Kimberly Clark, Kraft Food, Gilette and DHL, to name a few, and is considered one of the leading regional communications agencies. 

The group is also renowned for its 360° Brand Stewardship, a methodology that was created by Ogilvy and one that has helped position it in a leadership position on an international scale.

Memac Ogilvy also owns 50 per cent of Mindshare and Media Insight; two of the largest media buying agencies in the region and have been operating in the Algerian market for over five years. – TradeArabia News Service