Amateur designers eye Swarovski award
Dubai, December 16, 2007
The Swarovski Young Designer Awards are providing a professional platform for aspiring fashion designers in the UAE to achieve national recognition and win a fashion internship.
The awards, part of The Bride Show Dubai, are open to students and amateur designers and aim to throw the spotlight on undiscovered talent looking for their break into the notoriously tough fashion industry, said an official spokesman.
Ten finalists from both student and amateur design categories will be given the opportunity to bring their ideas to life and see their wedding dresses displayed on the catwalk by professional models as part of The Swarovski Young Designer Award Fashion Show on the last day of The Bride Show Dubai 2008.
The overall winner of the Innovation Award will win an internship at Swarovski or a dedicated fashion house. Furthermore, winners of each category will receive a Swarovski trophy and luxury gift hamper.
As is tradition for the awards, a theme has been set for entrants to take inspiration. This year, the designers will be asked to reflect ‘the art of being intimate’ in their design for what is arguably the most important dress a woman will wear in her life.
Applicants to the Awards will submit a selection of mood boards, outlining their creative influences, their concepts and overall designs. A panel of judges, formed by eminent personalities and industry figures, will select top 10 designs in each category which will then be designed and modeled.
All participants will have access to invaluable workshops and mentoring, designed to develop their skills, from the Awards sponsor, Swarovski.
“The response we have received in the last few years of the Swarovski Young Designer Awards has been overwhelming,” said managing director of Swarovski Middle East Werner Baumgartner.
The Bride Show Dubai is the largest and most prestigious bridal exhibition in the Middle East, making it the perfect arena for budding fashion stars to showcase their unique wedding dress creations to prospective brides and their families, Arab women and expatriates.
Budding fashion designers who are interested in taking part should download an application form from www.thebrideshow.com. The deadline for submissions is February 14, 2008. – TradeArabia News Service