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Orbit announces Prime time shift

Manama , January 23, 2008

Orbit TV and Radio Network, the leading pay TV network in the Middle East and North Africa, has announced a change in the timings of its prime time programme on America Plus.

Starting from February, primetime on America Plus will begin two hours earlier from 16:00-19:00 GMT/19:00-22:00 KSA, allowing Orbit viewers to catch the latest shows at a more convenient time, said an official.

The primetime shift of America Plus is a strategic initiative that allows viewers to take in all the other quality programming that Orbit has to offer, said Khulud Abu-Homos, Orbit senior vice president of Western Programming.
 
“With America Plus’ new primetime shift, more viewers will be able to enjoy all the dramatic series on offer.  If they prefer the old schedule, there is no need for them to change their viewing habits, they can simply switch to America Plus +2,” she added.

The introduction of the primetime-shift will avoid any overlapping with Super Movies primetime, and additionally, viewers have the option of choosing between the selection of multiplex channels for Super Movies, Cinema City, Super Comedy and America Plus. 

The new schedule falls at a more opportune time beginning at 19:00KSA, around the time when people get home from work, she added. 

Subscribers can relax with a great line-up of acclaimed American series.  Rather than getting back from work only to see repeats of the previous day, viewers will now be just in time to catch the day’s fresh primetime programming, Abu-Homos said.-TradeArabia News Service




Tags: programme | Orbit | Prime time | shift | America Plus |

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