Kit Kat readies desert recipe for Valentine's
Dubai, February 4, 2008
As part of its “Find the Gold Finger” campaign, Kit Kat has created the perfect dessert recipe to compliment a Valentine’s dinner.
This Valentine, the customers can look forward to something more than a chocolate craving ‘break’ when unwrapping their Kit Kats, said a company official.
'As part of Kit Kat's 70th birthday celebrations this year, we are lavishing our loyal customers in gold! The Gold finger promotion, running until the mid of February, gives the Kit Kat lovers in Middle East a chance to win a real gold Kit Kat,' Philip Hobeika of Kit Kat said.
'Chocolate is the food that has become synonymous with showing affection to loved ones and is therefore a favourite Valentine’s indulgence,' he added.
According to experts, hundreds of natural substances are found in chocolate; some of these, known as antioxidants, are able to protect cells against the effects of free radicals, the molecules produced when the body breaks down food, or by environmental exposures like tobacco or smoke.
Free radicals can damage cells and may even play a role in heart disease and cancer. Additionally, chocolate is known to be a good source of magnesium and phosphorus.
'When stressed, we almost automatically crave chocolate as our bodies seem to associate it with a feeling of happiness beyond the pleasure of the taste. In fact, some literature indicates the presence of active substances, like phenylethylamine, in chocolate that could have a positive effect on the brain and mood. Chocolate also contains nutrients that stimulate the production of endorphins, the natural “happy” body hormones,' Hobeika pointed out.-TradeArabia News Service