CCTV.com, the official website of China Central Television (CCTV), the primary broadcaster in China, has deployed Blue Coat ProxySG  appliances to optimise the delivery of on-demand and live video programmes to large numbers of viewers on the web.

In addition, Blue Coat appliances deliver other web content and protect the television broadcaster’s web and video servers, said an official spokesman.

Blue Coat Systems is the leader in WAN Application Delivery and Secure Web Gateway.

Using Blue Coat appliances, CCTV already has been able to meet the demands of its growing web audience for online delivery of important television programming, including coverage of the 17th CPC National Congress and the Chang’e-1 lunar exploration programme.

ProxySG appliances enable CCTV to reach more viewers simultaneously by offloading their internal video servers and presenting cached video directly.   CCTV also anticipates that the appliances will help meet the demands from a large global audience of Web viewers for the Beijing 2008 Olympic Games.

CCTV.com is the authorised online broadcaster for the event.

“Blue Coat appliances have helped us reach a worldwide audience with crucial television coverage of important events,” said general manager of CCTV.com Wang Wenbin.

“As we prepare for the 2008 Olympics, we believe we can efficiently and effectively treat viewers around the world to a brilliant visual banquet of the game’s pageantry and soaring human achievements.”

CCTV has deployed Blue Coat ProxySG appliances at its network centres in Beijing, Shanghai, Guangzhou and Chengdu to serve on-demand and live streaming video, as well as Web content, to viewers. CCTV manages the appliances centrally from its network operation center in Beijing. – TradeArabia News Service