Paramount, Cellempower in mobile content deal
Dubai, May 18, 2008
Paramount Digital Entertainment today announced the availability of Paramount branded mobile content in the region through an exclusive agreement between Paramount Digital Entertainment and Cellempower.
Content will be distributed through i2-Club, a leading mobile value added service provider in the Middle East, North and Western Africa region.
Paramount Digital Entertainment is part of Paramount Pictures Corporation, a unit of Viacom, Inc. Cellempower is part of i2-Group the leading mobile handsets distributor in the region.
The mobile content licensing and distribution agreement with the studio will enable more than 250 million mobile users across Middle East, North and Western Africa to enjoy a wide range of the most popular digital and interactive entertainment. The two companies will also work together in mobile, interactive and SMS based promotions for catalogue titles as well as upcoming Paramount Pictures’ releases, said a statement.
The direct relationship allows Cellempower to distribute mobile content from Paramount for a select catalog of library, current and upcoming films. Mobile phone users and fans of Paramount Pictures properties will soon be able to download premium content such as wallpapers, ringtones, ring back tones, themes, screensavers, MMS greeting cards and mobile games as well as be able to access movie trailers.
Paramount Digital Entertainment will also offer new niche content like video ringtones, clips, client applications and mobile comics. The content is expected to be released in MEN & WA during the first half of 2008.
“We are looking forward to providing the opportunity to the regions of MEN & WA, who boast over 250 million GSM subscribers, to access our premier content via mobile handsets,” said Pradeep Mittur, Paramount Digital Entertainment’s vice president for Asia Pacific.
“We are impressed by Cellempower and the i2’s Group understanding of the market dynamics, retail power, their proven commitment to the customers and we are excited to team with them.
“We are happy to be selected by Paramount Pictures. Our relationship with Paramount Digital Entertainment will set new benchmarks in this dynamic region and will allow Cellempower and its mother company to offer the most exiting content, bundles and packages to a very demanding customers,” said Dr Amor Ben Dhia, founder and CEO of Cellempower.
“We are committed to the success of our partnership with Paramount Pictures and this achievement will unleash all the potential of an integrated vision: content, mobile and data in teaming with the most prestigious players in the value chain. Our aim is to satisfy the end users by offering high quality, simple tariff schemes and excellent support,” he remarked.
Commenting on accomplishing the major milestone, Abdul Hameed Al Sunaid, i2-Group CEO said “At i2-Group, as the mother company of Cellempower, we are fully aware of the challenges we are facing in this diverse region and to keep the highest standards in terms of quality and customization. We will implement innovative business models and marketing strategies combined with a full multi-channel distribution infrastructure that will reinforce our position as the undisputed leaders and ensure the success of this strategic relationship with Paramount Digital Entertainment”.
This relationship is one example of Paramount Digital Entertainment’s continued efforts to establish a digital content, localization and distribution network in key markets of Middle East and Africa. - TradeArabia News Service
More Miscellaneous Stories
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain
- Oman seals Victoria food security pact
- Saudi woman, 80, donates $133m to charity
- New Saudi clamp on energy drinks
- Outrage follows Bahrain killer bomb
- Improvised explosive device used in Bahrain attack
- 3 policemen killed in Bahrain blast
- Dammam-Al Ahsa train service starts
- Egypt wheat supplies enough to last until June
- Expat killed at Saudi workers' holding facility
- 80 global speakers for Doha summit on family
- Restaurant runs up $47,555 phone bill in 4 days
- NZ minister to visit Gulf states
- Public-private tie-ups ‘vital for agri growth’
- China firm wins solar power project in Amman
- 15,000 attend Bahrain garden show
- Omani firms shine at top food expo