Memac Ogilvy, CB’a join hands
Dubai, May 29, 2008
The Memac Ogilvy Group, a leading Mena diversified marketing services group and CB’a Design Solutions, the world-renowned design solutions company based in Paris, have joined forces to launch an international design solutions company in Mena region.
The new company, CB’a Memac, will set up its regional headquarters in Dubai and then open 10 offices across Mena region over the next five years. Both companies are part of WPP.
Edmond Moutran, Memac Ogilvy’s chairman and chief executive said the Memac Ogilvy Group was experiencing rapid and record expansion across the region.
'This is for the whole range of our integrated, or 360 degrees, creative marketing services, which are provided for all types of clients to reach all audiences.'
'Our disciplines now cover advertising, direct marketing, customer relationship management, digital influence, public relations and most recently activation,' he noted.
“Now is the time to add proven world class design solutions to our Mena offerings. The aesthetic international creative style of CB’a and unique French flair has taken them to the highest levels of reputation in Europe. This will now join together with our key Mena knowledge and capabilities to create a leading brand consultancy across the region” Moutran added.
CB’a Design Solutions, which has branches all over Europe, is a specialist in brand identity with its main expertise being: packaging, corporate identity, retail architecture and digital design.
Today, their network comprises of 9 offices throughout Europe, which are leading projects around the world. CB’a has an impressive portfolio of clients including: Nestlé, Unilever, L’Oréal, Emaar, Bank Al Maghrib, Hotel Fouquet’s Barrière, Carrefour and Alstom.
CB’a’s creative work was presented at the new company launch, including many other examples of award-winning activities. The new CB’a Memac company brochure was also revealed in Dubai for the first time, illustrating creative examples with the backdrop of the inspiring Louvre.
Louis Collinet, founder and CEO of CB’a, said: “Since its foundation in 1982, CB’a has always remained true to its origins: Creativity and France. The combination of these two has ensured that the unique CB’a French creative flair has achieved recognition and continues to attract new clients around the world.”-TradeArabia News Service