Leo Burnett wins KTC creative account
Kuwait City, August 17, 2008
Leo Burnett Kuwait, a leading creative agency, has won the creative account for the Kuwait Telecom Company (KTC) - the newest telecommunications company in the Gulf state.
The creative account, which will begin with the company’s launch, comes in addition to the successful ongoing partnership between Leo Burnett in Saudi Arabia and KTC’s parent company Saudi Telecom Company (STC).
The Kuwait Telecom Company, which will be Kuwait’s third telecommunications operator, will offer mobile services throughout the country.
’As a creative network, Leo Burnett Middle East and North Africa has consistently proven its scope of innovation and expertise across all sectors, with client successes spanning the borders of the entire region,’ said Salman Al Badran of KTC.
’Most importantly, we were highly impressed with Leo Burnett’s knowledge and understanding of the telecommunications sector, and the agency’s demonstration of how to efficiently communicate our company’s messages in Kuwait’s competitive telecoms landscape.’
The award of the KTC account is a strategic development for Leo Burnett’s Kuwait agency in terms of its continued portfolio growth; complementing the agency’s broad base of existing clients and leading the agency to double the size of its operations within the country.
Kamal Dimachkie, managing director of Leo Burnett Dubai and Kuwait said: ’At Leo Burnett we passionately believe in - and are committed to - building brands, and we are very excited to be extending our creative prowess to building the profile of KTC.
’The company will be a very real contender in Kuwait’s bustling telecoms sector, and we look forward to the challenge of soon making the KTC brand an industry leader.’
Rasha Al-Azem, general manager of Leo Burnett Kuwait said: ’There is such high potential for growth in the telecoms industry here, and creative agencies have a very significant role to play in this battle of the brands.
’This is an excellent opportunity for Leo Burnett Kuwait to demonstrate each of the capabilities that form the heart of the agency’s work.’ - TradeArabia News Service