Motorola has enhanced its on demand portfolio that leverages adaptive media management (AMM), to create a flexible, cost-effective platform for the delivery of on demand services including video on demand (VOD), time-shifted television and on demand advertising.

The platform enables Motorola’s video service provider (VSP) customers to adapt rapidly to changing content usage patterns while optimising storage, streaming and network costs. Subscribers will benefit from increased content choice and greater service reliability.

On demand content libraries are rapidly expanding as VSPs seek to gain competitive advantage by offering consumers greater choice in VOD content and time-shifted TV experiences.

At the same time, increased customer choice means that viewership is more widely distributed and traditional concurrency rules no longer apply.

Rather than a ‘one-size-fits-all’ approach to managing and storing content, Motorola’s AMM proactively and reactively manages the placement of content within the network and identifies and assigns the most effective streaming and storage technology (DRAM, Flash, Disk and network attached storage (NAS) / storage area networks (SAN)).

“We’re helping our customers future-proof their networks by delivering flexible solutions built around a proven, on demand platform,” said Buddy Snow, senior director, on demand video for Motorola’s Home and Networks Mobility business.

“Our adaptive media management approach allows them to optimize the cost of service delivery as they scale their deployment of advanced services. By making it easy for our customers to grow and manage their on demand content, we are accelerating the delivery of personalized media experiences for consumers,” he added.-TradeArabia News Service