Adventure Digital wins Palm monorail signage deal
Dubai, October 27, 2008
Marubeni Corporation, the contractor for Palm Jumeirah Monorail, has commissioned Adventure Digital, a Dubai-based company specialising in digital signage solutions and digital printing, to install digital signages at the Palm Jumeirah Monorail stations.
The Palm Jumeirah Monorail, the first of its kind in the Middle East, will connect the Palm Jumeirah to the mainland, with a planned extension to the Red Line of the Dubai Metro.
The digital signages will be installed at four Monorail Stations on Palm Jumeirah. A total of 24 LCD screens of 52-inch diagonal will be installed at the stations. All LCD screens will use digital engines that will be networked for centralised management.
Adventure Digital is executing the project by teaming up with Sharp Corporation, a pioneer in the LCD and electronic component technology, said a company official.
Sharp Corporation is the largest manufacturer of LCD Information Display Panels (IDP) and has recently launched the world’s largest 108-inch LCD screen in the UAE.
“We are proud to be associated with this first project of its kind in the UAE. We can confidently say this marks the beginning of a new era in digital advertising,” said Girish Mehta, managing director, Adventure Digital.
'The remarkable size of the screen and the excellent high resolution graphics make the screens an ideal medium for displaying arrival and departure timings as well as for carrying various social and community messages,' he remarked.
'This will also enable this medium to act as an easy to read and understand channel to commuters in the station environment,' Mehta added.
The contents and scheduling will be decided by the Monorail Authority. These screens will also assist Dubai Monorail in communicating a uniform and standard message across the network.
The construction of the Monorail will be completed in December, and the line is scheduled to open in April 2009.-TradeArabia News Service