TPS International, the Miami based global thought leader in the authentic personal branding arena, has launched its regional headquarters in UAE.

Authentic personal branding is witnessing strong demand with minimal competition due to the high technicality of the industry and its evolution.

The industry's size has reached Dh3.9 billion ($1.06 billion) in the Middle East, with 70 per cent captured by the Gulf region, according to Dr Hubert Rampersad, founder of TPS International.

'The Middle East region is critical to TPS’s continued success and future growth. It has become dramatically clear that the foundation of corporate integrity is personal integrity. There is such a need for a complete rebirth of trust in our business leaders. TPS Arabia will introduce a framework for the formulating of business leaders identity, known as the personal balanced scorecard (bsc),' added Oussama Mansour, president and CEO of the Dubai based Pan Arab TPS Arabia.

'We provide integrated and sustainable professional services (certification, coaching, consulting, and training) based on the proven TPS, PBSC, TPS-Lean Six Sigma, and Personal & Company Branding principles. The results are individual and organisational effectiveness and a related unique competitive advantage,' he said.-TradeArabia News Service