Magna re-launches after makeover
Dubai, November 20, 2008
Magna, the media buying, planning and consulting arm of Middle East Communications Network (MCN), was re-launched with an all-new look and brand identity.
The new logo, new brand campaign, new offices and new clients, herald the next stage of growth for Magna in the region, said a statement.
The ‘Power of Young’, Magna’s new positioning aptly describes the brands attitude, character and substance. The re-launch aims to establish Magna as a young, fresh agency full of new thinking, creativity, energy and ambition.
Magna’s website is also of the new age social networking platform. It is more than just a company brochure. ‘The Magna Circle of Friends’ allows users to create their own unique profiles, upload information and interact with each other.
“Magna is not in the business to deliver media plans, we really want to act as communication consultants to our clients,” explained Azhar Siddiqui, general manager, Magna.
“We believe we have to design communication strategies as architects – engineered from solid research and insights and at the same time the execution has to be unique, salient and creative,” he added.
Currently, Magna handles a stellar portfolio of clients including; Unilever, Arab Business Machines - Apple’s representative in the region, Honda, Baskin Robbins, Tiger Properties, Intertel Electronics, twofour54, Air Arabia, Cyprus Tourism Organization and Heineken. It also handles Wana Telecom in Morocco and Fayrouz in Egypt.
Within MCN, the agency enjoys a unique position, “We have identified a niche in the market i.e. clients are looking for an agency that can offer competitive media rates as well as, uncompromising attention and focus. Our strategy is to build on our unique position and grow our business,” adds Siddiqui.
“Young, fresh and un-chartered is where the future is, Magna’s re-launch is a step into shaping that future. I am proud of the team, what they believe in and what they have set out to achieve,” said Fadi Salameh, president & CEO of MCN.
Ranked one of the top five agencies in the GCC with 2007 billing of $342 million (source: IPSOS), Magna has ambitious plans to expand its footprint across the region. It currently employs 65 multi-cultural employees across UAE, Egypt, Morocco and Lebanon.-TradeArabia News Service