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‘Think Space’ boosts business brains

Manama, December 19, 2008

Crowne Plaza Hotels & Resorts’s next contributor to its Crowne Plaza Think Tank campaign is interior designer Gilian Schrofer.

Schrofer has created a ‘Think Space’ installation which has gone into Crowne Plaza hotels in Belgium, Germany, the Middle East and the UK.

The Think Space has been designed to reinvigorate weary business travellers arriving at the hotel after a flight or journey.

The idea behind the Think Space is that the traveller can spend five minutes within the specially designed space and the experience will stimulate their mind, ensuring that they are refreshed and productive for the rest of their working day, said an official spokesman.

To create the Think Space, Schrofer researched the effect that targeting the five senses has on the brain and designed each aspect of the Think Space to stimulate each one individually, meaning that the mind is awakened after a journey and therefore more focused .

Schrofer’s ambition was to create the waking equivalent of a power nap, whereby the user is energised in a short period of time. The Think Space is a private oasis for one person and free of all external distractions, allowing the user to focus fully. The space itself is an air-filled oval shape, suspended from a steel frame, which the business traveller ‘unzips’ to enter.

During his career, Schrofer has designed the interiors of hotels, bars and restaurants across the world, including the Hotel de L’Europe in Amsterdam and the Supperclub restaurants across Europe. 

Schrofer is the third ‘Crowne Plaza innovator’ to be revealed as part of this year’s Crowne Plaza Think Tank campaign, which has seen the hotel brand sign up a number of creative business leaders.

Each innovator works with the hotel brand to create a different product or service which directly benefits business travellers staying at Crowne Plaza hotels across the region.

“Business travellers have traditionally had to juggle a demanding position with added external pressures, such as long working days and jetlag. With the Think Space, I wanted to design a unique sensory experience for Crowne Plaza hotel guests which also offers a real lift to the business traveller; in effect the waking equivalent of the power-nap.

By targeting each of the senses, the Think Space aims to stimulate the user for whatever lies ahead in their business day, regardless of any other factors which may make demands on their energy levels,” said Schrofer. – TradeArabia News Service




Tags: hotel | Schrofer | Crowne |

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