eSignage displayed in SGI 2009
Dubai, February 15, 2009
e-Signage, a powerful digital advertising solution, will be highlighted at the ongoing Sign & Graphic Imaging (SGI) exhibition, which will run till February 17 in Dubai.
e-Signage, which uses specialised software and high definition LCD Information Display Panels (IDP), is targeted at shopping malls, hotels, banks, hospitals, transport hubs and other locations that require messages to be delivered with high clarity and cost-effectiveness, through a single control unit.
“eSignage has proved to be a powerful tool in influencing decisions and driving sales at point of sales,” says Girish Mehta, managing director, Adventure Digital, the Dubai-based company that has tied up with Sharp Corporation to bring the solution to the Gulf.
“e-Signage delivers content on state of the art LCD IDPs, and management software includes remote scheduling tools that allow the user to change content on a single display, a group of displays or the entire network at once, eliminating costs and lag time.”
Adventure Digital will be demonstrating how the new solution can provide a strong alternative to conventional modes of signage and promotions.
“The advantages include zero maintenance, long lifespan, centralised control from any location and 24-hour networking,” added Mehta.
“Sharp has been an innovator in LCD technology for the past 34 years, and e-Signage represents an attempt to take digital advertising to the next level,” said Mehta.
“The LCD technology used in e-Signage guarantees crystal clear clarity as well as flexibility to tailor content to draw customer’s instant attention.”-TradeArabia News Service