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Firm reveals Spring of Culture strategy

Manama, February 18, 2009

Leading creative business consultancy Unisono has revealed its strategy and inspiration behind the new campaign for Bahrain’s 2009 Spring of Culture. 

As the creative partners to this year's festival of performing arts, Unisono positively and actively sought to communicate the events’ cross cultural appeal by introducing the theme of ‘a united chorus of culture and art’, it said.

Tasked with creating a fresh feel and tone to the campaign, Unisono’s design and strategic consultancy was coupled with their commitment to the environment, it said. 

“At the heart of Unisono is a commitment to inspire positive transformation and our work with Spring of Culture truly demonstrates this,” said Amy Morgan, director of strategy. “In addition to redefining the exiting logo to ensure it works across cultures, Unisono introduced a strong, modern calligraphy element. The Arabic and English languages are shown working together, symbolising different cultures moving in unity through the Spring of Culture experience. We also had the opportunity to introduce a green approach and worked with Spring of Culture to vastly reduce print materials by 50%, as well as introducing Recycled Forest Stewardship Council certified paper across all print materials. 

“We are especially proud to be working with the Spring of Culture brand and believe it has the potential to become a great international festival brand, returning excellent value to all those supporting and promoting it, as well as to the brand of Bahrain itself.”

Morgan added, “Bahrain Spring of Culture will grow beyond the GCC, becoming a mark of excellence in cultural expression - a brand both regional and international artists will be able to build their careers with.”

The 2009 Spring of Culture, organised with the Culture and National Heritage department and the Economic Development Board, runs from March 1to April 15. – TradeArabia News Service




Tags: campaign | Manama | Unisono | Bahrain’s 2009 Spring of Culture |

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