ARN to discuss ‘radio power’ in marketing
Dubai, April 5, 2009
Arabian Radio Network (ARN), the largest radio broadcasting group in the UAE, has launched a series of educational seminars to help businesses harness the power of radio into marketing strategy.
Titled ‘ARN Business Club’, the initiative commenced today (April 5) at the Westin Mina Seyahi. Business participants can enrol for any one of the seven identical daily sessions during the five-day period that will also offer customised packages including creative services representing huge value across 12 month commitments.
Apart from the special offers introduced, the ARN Business Club will also see each participating business entered into a draw to win a luxury sport boat worth Dh430,000 ($117,000).
“During an economic downturn, radio can offer extensive reach without the high advertising spend normally associated with visual broadcast media,” said Mahmoud Al Rasheed, general manager of ARN.
“Since its inception, ARN has focused on adding value to the community, not only as a source of news or entertainment, but as an integral part of the community with its undiluted focus on relevant issues,” he added.
“One of the reasons the ARN Business Club is hosting seven identical sessions a day (35 in all over a five-day period) is to reach out to a wider entrepreneurial community. Our ultimate objective is to continue encouraging economic activity to help businesses sustain their operations during these tough economic times.”
Steve Smith, COO of ARN, said: “This is not only a one-time incentive, it is a relationship that we hope to maintain in the coming years. Radio is very much a part of people’s lives in the UAE, and ARN has the most diverse stable of brands.
“We are particularly proud of our strong multi-lingual programming that caters to any age demographic across the English, Arabic and Asian language platforms. More importantly, our representatives are trained to recognize the time slots, languages and creative approaches that will appeal to specific target audiences,” he added. – TradeArabia News Service
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