A’saffa to supply chicken products to Wally’s
Muscat, April 13, 2009
Oman-based chicken producer A’saffa Poultry Farms has tied up with Wally’s, the first Omani Fast Food Chain, as their sole supplier of all their chicken products.
Started in 2001 and engaged in the production of fresh and frozen chicken products, A’saffa began commercial production in 2004 and is a household name today known for its superior quality and stringent production standards.
After its recent expansion, A’saffa increased their production capacity and accelerated production strength by increasing the number of hatcheries, process houses, machinery and slaughter houses.
“The new Arabiatta flavour beautifully blends in the goodness of the spices and the tender chicken. I am sure people are going to love it,” stated Daeij al Hosni of A’saffa Poultry Farms.
'We are very proud of our association with A’saffa Poultry Farms as they are the number one chicken producing company in the country,' added Sami al Wahaibi, executive manager, Wally’s.
'When we decided to create Arabiatta, we were clear that we wanted to use Omani spices as they are an integral part of every household. But we also wanted to create something new and different that our customers can look forward to and our obvious choice was A’saffa chicken because they are the best.'
A’saffa Poultry Farms SAOG is situated in Thumrait, in the southern Dhofar Region. The plant processes 16 million naturally fed and hand slaughtered chickens in a year.
The A’saffa range includes fresh and frozen chicken along with chicken appetisers like nuggets, burgers, fillets, fingers, samosas and springrolls.-TradeArabia News Service