Google has announced that its trademark complaint investigations will no longer result in Google monitoring or restricting keywords for ads served to users in the Middle East and North Africa region

This means it will be possible for more relevant ads to appear in the sponsored links after a user has typed in a search query using a trademarked term.

The change, which will also affect many other regions across the world, will come into force on June 4.

It means:

• a user typing in a trademarked keyword into the search box will now be presented with more relevant ads in the sponsored links section, giving them greater choice
• a company advertising on Google.ae or google.com.eg for example will now be able to select trademarked terms as keywords
• Mena will be brought into line with the US, Canada, UK and Ireland who have already adopted this policy.

'Google’s goal is to provide our users with the most relevant information, from both search results and advertising. We are making this change because we want to give users greater choices to help them make informed decisions,' stated Husni Khuffash, business development manager, Google, UAE.-TradeArabia News Service