Rubber World Industries (RWI), a leading manufacturer of closed-cell rubber insulation 'Gulf-O-flex', will install its range of eco-friendly rubber insulation products in several multimillion dirham projects for large-scale developments in the UAE.

With key focus on insulation, air-conditioning, plumbing and heating, RWI has been commissioned to undertake such as Green Community West Villas and Apartments as well as for high profile projects including Motor City, Traders Hotel, The Villa and Horizon Tower.

“The government’s efforts to step up their initiative in developing their individual environmental markets is an effective strategy to further elevate the Middle East’s status as the fastest growing economic region,” said Abu Baker Shaikhani, managing director, RWI, and chairman of the Memon Group.

“As more organisations and individuals begin to understand and embrace the importance of environmental friendly products and sustainable design, we are confident that our products will play a significant role in the construction of more ‘green buildings’ in the region, which hopefully will lead to the establishment of the Middle East environmental market standards to be followed by all companies,” he added.

In addition to its involvement with a number of ‘green projects’ through its collaboration with private developers, RWI also maintains strong support from the Ajman government and the Ajman Chamber of Commerce amidst the continuous activities within the emirate’s industrial sector.

Spurred by the growing demand for RWI products across the region’s most important industries, the company has adopted a strategy to maintain continuous growth and expansion, the latest of which involved a Dh30 million ($8.17 million) investment to triple its production to 3,600 containers per year by 2013.

“While the availability of high quality materials that are suitable for ‘green building’ is a definite advantage to organisations and governments who seek to push this initiative, it is crucial to have a specialised body to oversee the practices of companies and ensure that ‘green building codes’ are followed,” Shaikhani continued.

“It is not only companies, but the country as a whole that should invest into the achievement of sustainable environments. For our part, we have invested into the latest technologies and in high quality raw materials to produce insulation products that are eco-friendly and safe to the end-users.” – TradeArabia News Service