Mirinda to launch in GCC with new look
Jeddah, May 26, 2009
Mirinda, one of the best selling soft drinks from PepsiCo International, is being introduced across the GCC this month with an innovative campaign featuring a completely new look.
The four Mirinda flavours of orange, citrus, strawberry and apple have been repackaged in brand new graphics to display a trendy new logo and eye catching colours that convey the intense taste of the thirst quencher.
“Mirinda is hugely popular throughout the region and we are focusing on its appeal to teenagers by giving it a new brand identity that identifies with their youthful, playful spirit,” said Rashid Sharaf, PepsiCo marketing manager Flavour Brands.
“It’s the same great taste of Mirinda, now available in highly attractive new packaging that will appeal to all those with a zest for life.”
The new look of Mirinda has already started to hit the market with a massive promotional campaign centered on heavy instore presence supported by TV, print and online advertising.-TradeArabia News Service