Balmoral set to launch eco-friendly range
Manama, June 11, 2009
UK-based Balmoral Services, a leading environment products and services company, is set to launch a range of eco-friendly products in Bahrain to capture the regional market covering both consumers and industry.
The products include non-toxic paint that would allow hotels to redecorate without causing any odours that would disturb guests in adjacent rooms and cleaning products that are not only extremely effective but completely non-toxic.
Balmoral Services general manager Kaye McLone, who was brought up in Bahrain, cut her teeth in the environment-friendly business world in London when she set up a business to take advantage of then Lord Mayor Ken Livingstone's low emissions zone policy.
This meant that buses and trucks had to reduce their emission levels, or face hefty daily fines. And in five years she dominated the market in installing emission reduction equipment on vehicles.
In fact she was so successful that the manufacturer of the devices bought over the operation.
Now she has returned to Bahrain with a range of products that could revolutionise a regional market that is already highly environmentally conscious.
"We will be introducing both Mythic and Mother's Touch non-toxic paints which have been very successful in the US market," she said.
Unlike other paints, they have absolutely zero carcinogens and have practically no odour.
"Mother's Touch, for instance, is the kind of product you could easily use with you children around the house or even when you were pregnant and you would have none of the problems associated with the long lasting small and pollution created by traditional paints."
In conjunction with M-Ports UK, the company is also introducing a US cleaning products called Krud Kutters.
Krud Kutters has a range of 30 eco-friendly cleaning agents and has been massively successful in the US.
"We have the franchise in the Middle East for this product largely because we got to know these people who are so busy developing the potential in the massive US market that they do not see the need to move overseas themselves," McLone said.
"It may have a rather odd US name but it has proved a massive success, being used at major industrial complexes including Boeing and General Motors as well as schools, hospitals hotels and theme parks,” she added.
"Having tested the product, I managed to remove a chewing gum stain that had been ingrained in a carpet for more than a year in a matter of seconds. And everything had been tried to remove that stain in the past."
She said that the range of products she was introducing would shortly be available through retail outlets for the public, though they were also targeting facilities management companies, industrial complexes and the hotel and catering trade.
"The Middle East is already a highly environmentally aware part of the world with greater emphasis being placed on ecologically sound practices as is seen in the development of high standards in energy conservation in construction," she added.
"I have no doubt that Bahrain can lead in helping the region to expand on this by the use of these biologically degradable products." – TradeArabia News Service