Google top search engine in Saudi, UAE
Amman, June 18, 2009
About 97.5 per cent of Internet users in Saudi Arabia and the UAE use Google for their on-line search leaving the regional search engines with minuscule shares, according to a recent survey conducted by Arab Advisors Group.
The Arab Advisors Group in 'A Survey of Internet Use and Online Advertising Consumption and Effectiveness in Saudi Arabia and the UAE,' also provides insightful details on the Internet usage patterns and habits of the net users in these two countries.
The survey revealed that about 90.8 per cent of respondents use Internet search engines to search for information on the Internet and of this, 97.5 per cent go to Google.
Yahoo ranks a distant second with a 43.7 per cent share of total search engine users, while regional search engines shares are very small, the survey added.
The survey report, comprising 108 pages and 129 exhibits, also covered media consumption habits, online habits and tends, online marketing and online security.
Respondents were randomly targeted by receiving an email shot in their inbox to ask them to fill the survey in cooperation with major online players in the region. To entice respondents to fill the survey, there was a prize of $300 in a raffle.
The survey results encompass answers from 655 respondents that passed rigorous quality control checks that included confirming the email addresses and randomly confirming answers with the respondents.
Quality control was conducted by Arab Advisors Group’s team. The survey was conducted on the general Internet population.
The online survey yields a confidence level of 99 per cent with a margin of error of less than 6 per cent, Noura Abdulhadi, Arab Advisors Senior Research Analyst commented.
'Online forums' use is quite popular with 60 per cent of Internet users reporting being users or readers of a forum,' she pointed out.
'From the results of cross tabulating by country, 79.2 per cent of respondents residing in Saudi Arabia were members in a forum, while in comparison, only 37.3 per cent of respondents residing in the UAE were members in a forum,' she added.
The Arab Advisors Group divided the survey questionnaire into two main sections probing Internet users' views, use and perceptions of Online habits and trends and Online marketing.
The sections provide a balanced focus on the following areas:
*Online habits and trends - Internet usage; online activities; online shopping; e-mail use; browsing patterns and preferences; chatting websites and/or software used; Internet search use patterns and preferences; frequency of reading blogs and membership in forums.
*Online marketing - Awareness of the different online advertising tools: ad banners, sponsored links, ad emails and pop-up banners and perception of online advertising.
The Arab Advisors Group’s team of analysts in the region has produced close to 1,550 reports on the Arab World’s communications and media markets.
This survey report is available for $1,500 to subscribers of Arab Advisors Strategic Research Services, while non-subscribers can order the report for $2,000, Noura added.-TradeArabia News Service