Al Islami kicks off food festival
Dubai, July 9, 2009
Al Islami Foods, a top food brand in the region, has launched a unique food festival where Al Islami will present free light meals to visiting guests in line with the Dubai Summer Surprises (DSS) 2009.
DSS 2009, a shopping and family fun extravaganza, will run across various malls in Dubai until August 14.
Bon Appetit, the food festival, is based on the theme “You are what you eat”, and presents a healthier, tastier and real halal range of products. For the festival Al Islami has chosen the most popular and oft visited locations of Dubai.
The festival commenced recently from the Dubai Festival City and will run in the popular malls.
“We are excited to launch this unique food festival where Al Islami will create an impacted awareness against the bad food habits and obesity,” said Saleh Abdullah Lootah, the chief executive officer at Al Islami Foods.
“We have been receiving very encouraging response from the public for our campaigns based on noble causes such as fundraising for Gaza and obesity,” he added.
“Obesity, in particular, is a growing menace and the food sector is held responsible for public education on eating the right food. This way we will be fulfilling our social obligation.”
During the month-long festival, Al Islami hosts at the food kiosks will be serving free light meals prepared from Al Islami range of healthier, delicious, halal and high quality products to the visiting guests on their tables.
Guests can enjoy Al Islami chicken nuggets, hotdogs, cutlets and chicken popcorn, along with cold juices, according to a statement. – TradeArabia News Service