V&B launches new tableware series
Dubai, September 1, 2009
Villeroy & Boch (V&B), a Germany-based bathroom and wellness, tableware and tiles company, has introduced its original New Cottage tableware series, which highlights white tableware in the modern country segment.
The aim of the New Cottage concept was to develop a form which focused on Nature’s harmonising characteristics and which incorporated modern lifestyle themes, achieving a design which gives a sense of lightness.
Inspired by the minimalised beauty of private gardens, New Cottage represents a new natural setting – full of tranquility and familiarity, said a statement.
On the lifestyle theme of a ‘healthy diet’ there is a Gourmet Special selection with a well-thought-out range of products, which combine function, trend and convenience.
It features a particularly delicate, light and modern design and conveys the idea of the country in a subdued but sensual fashion: in soft, lightly organic forms with leaf motifs in slight variations.
People who are deeply rooted in traditional values but, have a modern lifestyle, which they structure to give a clear, harmonious environment with their own personal touch, will be inspired by the authentic forms of New Cottage, according to the statement.
They will identify with nature’s themes and, at the same time, appreciate the special design elements it gives them to set a beautifully laid table.
The New Cottage range of products includes fine china tableware in a pure white finish or decorated using the lithographic printing technique.
A number of matching select tableware items in fine china on the theme of a ‘healthy diet’, focusing on salad, is also available. The tableware is microwave and dishwasher safe.
The concept also offers cutlery made of forged 18/10 stainless steel and crystal glasses, both of which are also dishwasher safe. – TradeArabia News Service