Net 'competes with TV for prime time viewing'
Cairo, September 8, 2009
The peak time for browsing the Internet in Egypt is after 9 pm, which coincides with the prime time for TV viewing, according to an online survey of Internet users in the country.
This confirms that Internet - especially broadband - has become a major competitor for TV amongst Internet users in the country, according to the Arab Advisors survey.
Internet is the most common source for getting global news (for 69.7 per cent of the respondents), other information (97.6 per cent) and for finding job vacancies (57.1 per cent) for internet users in Egypt, according to the study.
The Survey of Internet Use and Online Advertising Consumption and Effectiveness in Egypt, which was concluded in August, was released on September 1.
The survey covered media consumption habits, online use habits and trends, online advertising and online security.
The survey report has 86 pages and 93 exhibits.
The survey results encompass answers from 3,348 respondents that passed quality control checks that included confirming the email addresses and randomly confirming answers with the respondents.
'The survey of Egypt Internet users revealed that international players have the largest share of email and search services where 85.8 per cent of respondents, who have an email account, use Yahoo and 99.0 per cent of respondents, who use search engines, use Google,' said Noura Abdulhadi, Arab Advisors senior research analyst.
'Regional players lag far behind with shares of less than 4 per cent,' Abdulhadi added.
The survey also revealed that a majority (94.7 per cent) of respondents had a landline phone in their house, 93.5 per cent of respondents had a desktop computer. – TradeArabia News Service