New falafel outlets launched in Abu Dhabi
Abu Dhabi, February 24, 2010
Just Falafel, a new retail chain serving specialised falafel, has launched its first two outlets in Abu Dhabi.
The retail chain serves the only multi-flavoured falafel in the region using the finest quality ingredients imported from carefully selected countries, and operates under the most stringent quality and hygiene policies, a statement said.
“We transform the basic everyday falafel into a culinary experience, offering the best authentic falafel as it is served in different countries throughout the world,” said Mohamad Bitar, founder and managing director, Just Falafel.
“Our focus is to bring all ethnic varieties of falafel under one roof, incorporating the unique flavours from different countries, as well as preparing them using the differing methods to preserve its authenticity. We are currently serving traditional falafels as they are prepared in Lebanon, Greece, India, and Mexico to name a few countries,” he added.
Falafel is made from either fava beans or chickpeas. Some regions combine the two, while others use only one of these ingredients.
The light and fluffy consistency is achieved by how it is prepared; instead of cooking the beans and storing them for preparation later in falafels, the beans are soaked in soda bicarbonate and then mixed with the other seasonings and ingredients.
After being made into bite-sized balls, they are then fried to give it its outer crunch and served in pita bread, or in sandwiches.
“With falafel there is something for everyone. Each person has their own unique tastes, and with our outlets offering so many different varieties and preparation methods, each person can find their individual favourite choice, and become a part of this culinary classic,” concluded Bitar. – TradeArabia News Service