Intercoil International, a pioneer in the bedding industry and the market leader in orthopedic sleep products in the Middle East, on Saturday set a new Guinness record by staging 'the longest outdoor human mattress dominoes 'in the world.'

With this feat, Intercoil has added its third world record accolade, the company said in a statement.

The human mattress dominoes event, held in conjunction with the Dubai Shopping Festival, witnessed a total of 344 mattresses dominoes in two minutes, 56 seconds. The last world record had involved 244 human mattress dominoes.

This was the first time that a human mattress domino was staged in Dubai. The participants for the event included the staff and associates of Intercoil International.

In his comments, Hassan Abbas Al Hazeem, managing director of Intercoil International, said, “One of our core value is ‘challenges drive us’.

'It is this passion that has driven us from one milestone to another in our course of excellence. We have put in a lot of hard work and team effort to break this record.  It is not only about creating records, it is about the Intercoil team coming together to achieving something that nobody has ever done before,' he remarked.

Intercoil International is not new to world records. The company earlier won an accolade by the Guinness records for manufacturing the largest mattress in 2000 and the largest bed set (base and mattress) in the world, during DSF 2007.

The company looks at these events as another way for charity. In 2007, after setting the world record for the biggest mattress, the material was converted to smaller mattresses and donated for charity, said Al Hazeem.-TradeArabia News Service