Propahtea opens 2nd outlet in Dubai
Dubai, March 8, 2010
Propahtea, a new concept for the UAE, which offers a selection of high quality mainstream and rare teas, has opened its second property-themed outlet in Dubai Festival City.
With an outlet established Dubai Marina in December 2008, four more Propahtea tea rooms are scheduled to open in Dubai and Abu Dhabi before the end of 2010, a statement said.
“We have had a great response from our Dubai Marina outlet and all signs show the Dubai Festival City venue will be a welcome change for the large numbers of tea drinkers who work in and visit the area,” said owner Ali Tumbi.
“We have discovered a very strong market in Dubai for traditional Indian Karak chai, which is no surprise given the number of people from the subcontinent in the UAE. It is also very popular among Arabs, and I’m sure everyone else will catch on to this smooth and creamy tea as it becomes more readily available,” he added.
“I’m convinced that many people meet in coffee shops as there is simply a lack of choice and I can’t see why tea rooms can’t challenge the coffee giants here in the emirates.”
“My research showed that many people would prefer an authentic cup of hot or iced tea if given the option. Given the number of Indians and British expatriates here who are more likely to drink tea back home, then it is hardly surprising,” Tumbi concluded.
Combining tea with a property concept, including a free wall for agents, owners and buyers, to advertise their property information, Propahtea hopes to tap into the UAE’s thriving business community. – TradeArabia News Service
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