O2 Network opens Qatar office
Dubai, March 17, 2010
UAE-based communications agency O2 Network has announced the opening of a new regional office in Doha in line with the company’s expansion strategy.
The company said it aims to leverage the growth of Qatari marketing industries, which are projected to expand alongside Qatar’s expectations for 17 per cent economic growth in 2010.
The move reflects the company’s expanding presence in the country as recent contracts with Qatar Energy City and Maya La Chocolaterie are secured, among others, the company said in a statement.
The O2 office in Qatar office will represent the conglomerate of O2 Network’s agencies, including Marketing Communications, O2 Public Relations, O2 Interactive, O2 Branding and the To Know research agency.
Qatar ranks high in advertising spending by which it grew by 12 per cent over the past year, bringing the total ad spending to $402 million.
The growth of the public relations industry has also been exceptional, which in 2009 grew nearly 25 per cent despite Qatar maintaining its ranking as fourth in the GCC for most advertising expenditures, said Mohammed Johmani, founder of O2 Network.
According to him, the goal of the expansion is to strengthen an industry which is witnessing significant development yet lacks creative diversity.
“Qatar’s economic boom is incredible, especially in cities like Doha,” said Johmani, pointing at increasing foreign direct investment and government regulations set to encourage economic growth.
“At the same time, the market is expanding so quickly that the demand for support services is constantly changing. From human resources to marketing professionals, companies are starving for people with creative expertise and experience in growing regional markets,” he added.
Winning numerous regional awards for its creative campaigns both in the UAE and greater GCC, the company will offer a comprehensive selection of the network’s services, including market research, PR consultancy, advertising and branding, as well as interactive web products through its new office in Doha.
Operating in cities such as Dubai, Abu Dhabi, Bahrain, Doha, Jeddah, Muscat, and Hong Kong, Johmani said the company is ideally positioned to connect the interests of these rapidly developing metropolises to build integrated campaigns across the GCC.-TradeArabia News Service