IIFA gala award function in Lanka
Colombo, April 21, 2010
The International Indian Film Academy (IIFA), a reputed South Asian film academy, has announced plans to host this year's IIFA Weekend and Awards function in Sri Lanka.
Speaking of the IIFA Weekend and Awards moving into its second glorious decade, Amitabh Bachchan, IIFA Brand Ambassador said the 11th edition of IIFA will be held at the country’s capital, Colombo, from June 3 to 5.
“On behalf of IIFA, we are very happy to bring the IIFA experience to our hospitable neighbour, Sri Lanka. As a member of the film industry, I look forward to another luminous decade, as IIFA journeys forth, sharing the Indian cinematic movement with the world, and simultaneously share with the world, the emerald isle, Sri Lanka,” he added.
As always, the IIFA Weekend, Sri Lanka will be a culmination of mega events that brings Indian cinema to the world, he noted.
'The IIFA Weekend includes the high-profile Ficci IIFA Global Business Forum, the IIFA Foundation Fashion Extravaganza, the IIFA Foundation Celebrity Cricket Match, World premieres of Indian films, IIFA Film Workshop and the climax of the Weekend, the spectacular IIFA Awards.'
'The IIFA Awards is the biggest South Asian media event and is considered among the most-watched annual global events,' he said.
In its eleventh year, IIFA steers forth to strengthen its vision of building bridges across businesses, communities, nations and cinemas creating ‘One People. One World.’
Having taken the Weekend and Awards to various beau locales world over, from London to Amsterdam, Dubai to Johannesburg, IIFA has created lasting experiences in these countries, opening new markets for Indian Cinema and its cinematic culture.
Sabbas Joseph, director of IIFA said, “We are proud of IIFA’s progression over the last 11 years and it is heartening to see IIFA now step into Sri Lanka. IIFA 2010 will see the best line-up of performances and entertainment par excellence as the best of Indian cinema will descend on Colombo in June..”
The Ficci IIFA Global Business Forum 2010 will be held on the second day of the IIFA Weekend. The Forum is an endeavor to bridge boundaries between India and Sri Lanka and will be used to further trade opportunities and cinema between India and Sri Lanka.
It is a dynamic global platform providing the industry with an opportunity to deliberate on a diverse range of business, bilateral economic and political issues, he added.
The event will be broadcast globally on Star Plus reaching viewers across Asia, the Middle East, Europe and North America.
Commenting on its association with IIFA, Sanjay Gupta, COO of STAR India said, ' As the exclusive Global Broadcast Partners for the sixth year of IIFA Awards, Star Plus will enable its viewers to catch the most exciting Indian Film Awards extravaganza of the year.'-TradeArabia News Service
More Miscellaneous Stories
- 4 UAE companies in race for agri innovation awards
- Stage set for Bahrain Animal Production Show
- Amphibious boats make global debut in Dubai
- Dubai chamber F&B group sets roadmap for 2014
- Feminisation drive costs $213m to Saudi firms
- US interiors firm opens MEA base in Dubai
- Saudi 'spends $1.6bn on energy drinks'
- Farmer is jailed for raping housemaid in Bahrain
- Bahraini mother recounts firebombs agony
- Guard foils masked ATM robbers in Bahrain
- Bahraini on Arab world's 'most powerful women' list
- Latest kitchen technology at Sharjah event
- Number of HNWIs in Africa to double by 2023
- World boxing legend to visit Bahrain
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain
- Oman seals Victoria food security pact
- Saudi woman, 80, donates $133m to charity