Xerox Emirates signs up new distributor
Dubai , May 11, 2010
Xerox Emirates (XEM) has signed a distribution agreement with Trigon, making them the first authorised product distributor for the leading enterprise in business process and document management.
The agreement is in line with XEM’s channel development strategy which would be one of the pillars of its growth plans for this year, said a top official.
“We have embraced the channel development strategy as it has proven to be the fastest way to grow market share and improve end user coverage,” Andrew Hurt, general manager, Xerox Emirates.
“Trigon's experience and presence across the channel, retail and corporate segments complement our existing strategy and they will be an invaluable partner to attaining our vision of being considered for every single business process and document management opportunity in the market,” he remarked.
Prateek Dayal, channels and alliances director, Xerox Emirates, said their channel development strategy includes full support to channel partners, by providing technology and innovation leadership as well as strong and sustainable revenue streams.
“Xerox is recognized around the world as a market leader and trusted brand with the industry’s broadest portfolio of high quality products and integrated solutions and services for the multifunction, printer and copier markets,” he added.
Arun Chawala, COO of Trigon said, 'Over the years, we have developed very strong alliances with prestigious brands, as well as powerful retailers and corporate clients and because of this, Trigon has been widely known in the market for providing quality IT products and reliable services.'
'We will leverage this position to grow our new partnership with Xerox and with their support achieve the same success we have had with other prestigious global brands,' he added.
Under Xerox’s channel development plan, new channel partners will be recruited to add to the existing network that the company has throughout the emirates. Channel will focus on generating incremental equipment and consumables sales entering into new Managed Print Services contracts and possible services strategy expansion.-TradeArabia News Service