Aswaaq partners with Desert Group
Dubai, July 25, 2010
Aswaaq, the leading UAE supermarket chain, has signed a MoU with Desert Group, a premium provider of value landscaping and outdoor apparel, to work to raise awareness about environmental protection.
The MoU will see the two companies work together to promote special events within local communities encouraging both city beautification and environmental sustainability.
Aswaaq has previously partnered with Desert Group in hosting special events at Aswaaq community centres in Umm Suqeim and Warqaa.
This most recent MoU will also see Aswaaq showcase the Desert Group’s select range of seasonal plants, organic soils and quality garden furniture in its stores, with Desert Group making an effort to equip special needs workers at Aswaaq with pre-employment training as well as rehabilitation and recreational programs.
In addition, Wafa Loyalty Cards will be issued for Desert Group employees as the two companies work to implement Wafa customer loyalty programs at Desert Group point-of-purchase locations, with Wafa customers benefiting from special offers and prices in Desert Group outlets.
“The MoU highlights our dedication to partnering with various companies and organisations in providing local communities with excellent services while taking responsibilities towards the environment seriously,” stated Yousuf Sharaf, deputy CEO at Aswaaq.
The two companies recently organised a 'Plant a Tree' campaign with Aswaaq employees and 40 special needs volunteers working together to protect and nurture landscapes in designated local areas.
“Both our staffs will benefit from collaborative projects as we exchange experiences and perspectives on environmental development in Dubai,” added Naseer Talib, CEO at Desert Group.-TradeArabia News Service