Jumeirah to bring Caprice brand restaurants to ME
Dubai, September 21, 2010
Jumeirah Group, the Dubai-based luxury hospitality company, has acquired the rights to roll out an array of award-winning restaurant brands from the Caprice Holdings portfolio, including Rivington Grill in Souk Al Bahar.
Caprice Holdings operates some of London’s best known restaurant brands such as The Ivy, Le Caprice and Scott’s, as well as private members’ clubs such as Annabel’s. The partnership with Caprice Holdings will allow Jumeirah Restaurants to develop the restaurant brands throughout the Mena.
Jumeirah Restaurants is currently reviewing the best potential locations for these brands in the region.
Meanwhile Jumeirah Restaurants will continue the global expansion of in-house brands such as the noodle house, Bytes, Rice + Spice, The Agency and The Flaming Revolution.
To date, the noodle house, Jumeirah’s first restaurant brand, entered Australia in November 2009 and continues its overseas expansion with a new outlet opened in Cyprus in March. It also made good progress on development plans for master license agreements already in place in Abu Dhabi, Australia, Bahrain, Cyprus, Egypt, Kuwait, Oman, Pakistan, Qatar and Saudi Arabia.
Overall Jumeirah Restaurants has secured 11 licence agreements for its brands around the world leading to 74 potential restaurant openings.
The rights to the Caprice Holdings brands in the Middle East formerly rested with the F&B Company, part of Tatweer. The management and assets of the F&B Company have been integrated into Jumeirah Restaurants, including the management of Urbano in Souk Al Bahar.-TradeArabia News Service
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