300 experts for Amman digital media summit
Amman, October 4, 2010
Over 300 marketing communications professionals including top advertising spending clients are expected to take part in an upcoming digital media conference in Amman.
The mediaME Forum:2010, a digital media conference for the Levant region, will take place on November 7 and 8 in Amman, at the Grand Hyatt Amman.
The event promises to deliver quality content with over 20 leading regional specialists speaking at the forum and providing workshop training, a statement said.
It will cover topics such as Arab Internet users' habits, audience segments and content preferences, digital media buying strategies for clients and advertising agencies, search engine optimization (SEO) and marketing (SEM) strategies.
It will also discuss utilizing social media channels for branding, online reputation management and PR, creative digital campaigns from across the region, mobile applications and advertising, Arab online gaming trends, online media measurement and monitoring.
The two-day event is sponsored by Yahoo! Maktoob (Platinum sponsor), Ipsos, ikoo and d1g.com (Gold sponsors), The Online Project and Zawya (Silver sponsors) and is managed by mediaME.com, the region’s top online community for advertising and media professionals.
“MediaME has gained insight into the digital media scene across the region in the past few years and we have realized that the Levant is now experiencing the beginning of a digital revolution which requires efforts to bridge the knowledge gap and expenditure disparity with the Gulf,” said Zeid Nasser, CEO of MediaScope, a leading publishing and events company, and founder of mediaME.com.
“We aim to open up this part of the region to the great opportunities that digital media offers clients, agencies and media owners. We believe that mediaME can help facilitate this digital media transformation across the region, whether in the Levant, Gulf or North Africa,” he added. – TradeArabia News Service