BPG Group in Jordan foray
Dubai, October 13, 2010
BPG Group, a leading marketing solutions group in the Middle East, has announced the expansion of its regional network in Jordan with the signing of a new deal with Elite Group, an integrated marketing communication agency based in the Kingdom.
This is the 4th partnership for the group in the last 9 months. With this deal, BPG now has presence in 11 locations in the Mena region.
The group had recently announced the formation of BPG Blue, a joint venture between BPG Group and Blue-Interactive an award-winning WPP Digital Company.
In March they entered into an alliance with Maxus Global to form BPG Maxus, bringing new age media services and solutions to the region, said a company statement.
Maxus Global is a Group M, global marketing and media services agency. In February, the group extended its presence in Bahrain by signing Metaphor as an affiliate.
Commenting on the partnerships, Avi Bhojani, Group chief executive of BPG Group, said today’s clients demanded solutions and not just services.
'Over the last year, BPG Group has been concentrating on establishing itself as a marketing solutions company. While we have extremely strong presence in Dubai, Abu Dhabi, Kuwait, Qatar, Iraq and Bahrain, we needed to strengthen our footprint in other strategic markets in the Gulf and region.'
'With our new affiliate in Jordan we have taken another leap forward in consolidating our regional offering and now the next leap will be KSA. We are in talks with a leading local agency and will be able to share more as talks evolve,” Bhojani noted.
“With these new partnerships, we aim to cater to the increased demand for creative marketing solutions that can be delivered regionally,” he added.
Elite Advertising, managing director, Ali Al Nayef pointed out that Jordan was a dynamic front for the Levant region and a great representative of this region's economic potential.
'Jordan has already established itself in the IT & Telecommunication industry and is steadily attracting more investments. Many brands are already operating their regional headquarters out of Jordan. Partnering with BPG allows us to capitalize on regional experience that can only strengthen our clients' local and regional expansions,' Nayef added.-TradeArabia News Service
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