EIBTM, the leading global event for the meetings and events industry, has introduced a number of features and applications to enhance the business experience at the event.

Following a record attendance in 2009, and post-event analysis that asked visitors about their experiences, leading events organiser Reed Travel Exhibitions has planned on providing an even visitor experience.

EIBTM, taking place November 30 to December 2 in Barcelona, plans to launch its first interactive floor plan.  The online floor plan will enable visitors to pre-plan their business itinerary by viewing a detailed overview of the event layout with exhibitors and partners listed by stand, and can also be used in conjunction with Facebook.

EIBTM will also introduce connect@eibtm as its own community and will be similar to Facebook, where trade visitors can communicate with each other, and have the ability to search online for any exhibitor, as well as add seminars and other functions to create an itinerary.

For travel to Barcelona, Lufthansa has been appointed as the Official Airline for 2010, offering discounted flights, across the carrier's comprehensive international route network. Attendees can book at special rates between November 23 and December 9 by visiting lufthansa.com/event-booking_en, and entering the access code DEIUI in the "Access to Event Booking" area.

Hotels at a choice of city locations are all available within the travel information area of eibtm.com. When booked through the EIBTM official DMC, Ultramar, discounts will apply. Rail tickets are also available from the Tourist Information point at the Fira Gran Via.

Once onsite, visitors can keep up to date with all that is happening via the launch of EIBTM TV, a dedicated TV channel broadcasting news, interviews, education, and a daily round up via screens located throughout the show.

In addition, the Show Daily newspaper, available each day, will feature news items and round-ups of the event, as well as covering the education and conference content.

Association programme attendees will have access to a new iPhone Application in association with Congrex. This new tool will enable attendees to have up to date information in the palm of their hand, along with their schedules for the event and floor plan information.

There is a range of networking events to enhance the visitor experience such as, the welcome party, the club night and the Networking Hour. – TradeArabia News Service