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Expo to highlight $8bn printer recycling market

Dubai, December 2, 2010

The printer-accessory recycling industry which has developed into a $6 billion to $8 billion industry will be among the top agenda for discussions at an upcoming trade fair for the recycling of printer materials and accessories in Dubai.

Epoc Messe Frankfurt, a subsidiary of Messe Frankfurt, Germany’s leading trade fair organizer,  has tied up with Remax, Europe’s major event for recycling of printer equipment, for the launch of their new trade fair, Paperworld Middle East.

The event, which will be held at the Dubai International Convention and Exhibition Centre from March 7 to 11, is the latest addition to the Paperworld brand family.

Paperworld Middle East will be the first show of its kind to be introduced to Dubai and will focus on the same product groups as the Paperworld brand worldwide, namely office supplies, office and household papers, gift articles and greeting cards, stationery and school articles.

Ahmed Pauwels, chief executive officer at Epoc Messe Frankfurt, said: “We are looking forward to bringing the Paperworld brand to Dubai and the region.  Currently we are working on securing key partnerships to ensure a successful launch in March next year.”

“Our partnership with Remax is a significant step for us and shows the confidence this well renowned and successful trade event has in the success of our new trade show.”

He added: “As well as this, Remax represents an important standpoint for us as they believe in, and actively encourage recycling for a greener environment.  Here at Epoc Messe Frankfurt we are environmentally aware and are exploring different channels in which to conduct greener business.”

“For example we are partners with Sesam Business Consultants in delivering a series of conferences and training systems dedicated to environmentally friendly forms of buildings throughout the GCC,” Pauwels concluded.

The benefits of using recycled cartridges are manifold, with economic and environmental advantages the most dominant.  The carbon footprint produced from a recycled cartridge is 60 per cent less than with the use of equivalent new OEM products.

It takes from 300 to 1,000 years to breakdown a wasted cartridge and twenty times more energy to make a new cartridge, than to use one that still has a useful life, according to a statement.

David Connett, managing director at Recycler Publishing & Events, the organisers of Remax, said: “It makes every sense for us to partner with the new exhibition Paperworld Middle East to bring our event to the region.”

“We had a very successful time at Paperworld in Frankfurt since we partnered with them and entering the Middle East market was always going to be one of our strategic moves. We have already established strong relationships with some of the key players here, who are actively using remanufactured products for their imaging supplies.”

“At Paperworld Middle East we will build on these relations and develop new ones, continually spreading awareness of the importance of this industry,” Connett continued.

“With the backing of Paperworld Middle East, we are confident that we can successfully grow in this marketplace which represents huge potential for us.  As companies are becoming more conscious of their financial and environmental activities, we intend to promote the benefits of using re-manufactured cartridges and inkjets, an area where companies can cost save while at the same time, do their bit for the environment,” he concluded. – TradeArabia News Service




Tags: Dubai | Accessories | Epoc Messe | Remax | Paperworld | Printer recycling |

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