Financial Times partners with Bloomberg
London, December 6, 2010
The Financial Times and Bloomberg have announced that FT customers with a corporate licence will be able to access Financial Times journalism via the Bloomberg Professional service.
The new service, starting today, will be available to more than 295,000 Bloomberg subscribers.
The Financial Times multi-platform licences allow professionals to access FT journalism in the most convenient way for their work. Corporate licences are a flexible arrangement whereby companies pay once for rights to access Financial Times journalism, independent of the technology or service used.
Customers of the Bloomberg Professional service that do not have an FT licence will see headlines of FT articles that link through to FT.com. Registered users of FT.com can access up to 10 articles per month at no cost. Unlimited access to FT articles requires a premium or corporate subscription.
“This agreement opens up another large and hugely significant channel to the FT and means that the mutual customers of the FT and the Bloomberg Professional service will have instant access to the FT’s news and analysis to help them make more informed decisions,” said Caspar de Bono, managing director B2B at the Financial Times.
'Bloomberg's goal is to serve as the ultimate news platform for business professionals, combining our own content with top sources from around the globe,' added Brian Rooney, core product manager for news, research, message and mobile applications for the Bloomberg Professional Service.-TradeArabia News Service