Dow backs Kuwait recycling event
Kuwait , January 12, 2011
Dow Chemical is playing a key role at the ongoing 'REUSE 4.0," Kuwait’s foremost sustainability and recycling event, as its title sponsor.
The sponsorship is part of a partnership deal with ‘The en.v Initiative’, a key organization dedicated to social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group, to promote sustainability in the country.
Now in its fourth edition, REUSE 4.0 is a leading sustainability and recycling platform in Kuwait, where community members come together to interact and recreate innovative solutions to promote sustainable living.
The event will run till January 13 at the Australian College of Kuwait (ACK) drawing over 150 participants from public and private organizations, schools and universities.
Dow Chemical in Kuwait said it had recently signed a sustainability partnership agreement with en.v to support environmental programs in Kuwait.
As part of this partnership, Dow and en.v will launch ‘The Dow Marine Conservation Program’, which aims at protecting the Kuwaiti marine life.
Markus Wildi, vice president of Corporate Development in Kuwait, president, Dow Middle East said: "As a part of Dow’s 2015 Sustainability Goals, we are dedicated to positively impacting the communities in which we operate, inspiring people to take serious steps towards protecting the environment, and finding solutions to the world’s most pressing problems.”
Zahed Sultan, CEO and managing partner, The en.v Initiative, said, "It is increasingly attracting members of the community to pledge their support for environmental preservation and social development, and REUSE 4.0 is an ideal platform for raising awareness of environmental responsibility and sustainability."
Dow’s commitment to en.v’s programs for 2011 plays a significant role in further emphasizing private sector responsibility towards their respective stakeholder communities, he added.-TradeArabia News Service