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New initiative to spotlight Saudi women's success

Jeddah, January 16, 2011

An initiative was launched for the first time in Saudi Arabia to create an interactive platform that brings together successful women representing different generations and creative groups in the Saudi society.

The first monthly panel of the “Inspirational Dialogues” initiative, launched by Unilever Lipton, will kick off from Jeddah, and reach out to several Saudi cities, said the organisers.
 
Held as part of Lipton's CSR programs in the Kingdom, the dialogue will invite leading Saudi women, to talk about their experiences on personal, professional and social levels. The panel includes an open discussion session entitled “Your Success is Our Inspiration”.

The platform will bring together Saudi women who have managed to overcome all sorts of social, economical and educational barriers, and presented significant achievements related to specific social and personal causes.

The initiative offers an ideal platform for Saudi women of all ages to engage in constructive dialogues on three main topics.

The first is “Inspiration to Set an Example”, where the major participants discuss their achievements on personal and social levels, highlighting the challenges they faced and the traditional stereotyping they had to change in order to raise awareness within their society about women’s capabilities and their right to prove themselves as active members in the society.

The session will also discuss the development of Saudi women in recent year, especially with their increased access to better education and the series of educational initiatives launches by the government, to achieve social sustainability and strengthen women’s roles in developing all aspects of Saudi life.

The “Achievement by Understanding Reality” session is based upon the participants’ experience regarding the growth of women’s capabilities, based on the changing social norms, the availability of educational programs, and the increasing margin of freedom that allowed women, generation after the other, of creating significant achievements that played a major role in changing the current reality, and gave women new tools to excel and be more creative.

The session will allow interaction between the speakers and the attendees, to discuss the best methods of understanding social reality, and the main factors that can help women in playing a more active role in social development.

The third topic, “Ambition and Understanding the Future”, will be the main focus of the initiative, the organisers pointed out.

It discusses the future of Saudi women and their ambitions, as the participants talk about their dreams and future needs to reach new heights in terms of Saudi women taking their place among leading nations, and present their cultural visions on local, regional and international levels.

Tawfeeq Al Akhras, marketing director of  food & beverages Unilever Saudi, said, “Over the years Lipton bonded with the Saudi society and enriched their daily life with moments of happiness and delight, and contributed in various cultural and social traditions and became an icon of hospitality in the kingdom.'

'This initiative represents Lipton’s commitment to the Long term relationship with the Saudi community ,which aims at helping the attendees finding a role model that would encourage them to pursue their ambitions and build a better future for themselves and, subsequently, the society as a whole,' he added.

Nazik Al Emam, Saudi Radio presenter and moderator, said the initiative was made possible through the strong achievements of Saudi women.

'The Creative Dialogues events was organized to support women and highlight their success to set an example for the new generation, who might not yet know where, or how, to start,” she noted.

The event is set to host successful women who present real examples of academic and professional Saudi women who’ve been strongly active in public service and developmental programs. This will include media personalities, business women, artists, photographers, and other talented women.-TradeArabia News Service




Tags: Saudi women | Creative Dialogues | Lipton | New initiative |

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