TKI wins contract for 2 Kuwait restaurants
Dubai, February 9, 2011
Thomas Klein International (TKI), the Dubai-based hotel and restaurant consultants, have won a contract to develop two new restaurants in Kuwait for the Sultan Group.
The two separate outlets will be based in Al Bidaa in Kuwait, and will be located adjacent to each other in the former venue occupied by Tumbleweed.
The Sultan Group decided to expand their existing food and beverage offering by opening a third ‘Pizzetta’ as well as a brand new restaurant concept called ‘Pickles’ in the earmarked location. Both casual dining restaurants are owned and managed by the Epicure Group, the food and beverage division of the Sultan Group.
“Pizzetta is famous for serving the only grilled pizzas in the region, and although the new outlet’s design will be based on the existing concept to ensure continuity, we will be adapting the new restaurant concept by adding a few unique twists,” said Daniel During, managing partner of TKI.
“The second restaurant will be a ‘gastro burger joint’ serving burgers and sliders, and the concept revolves around the array of home-made pickles and radishes served as traditional condiments, hence the name Pickles. TKI will be responsible for developing the Pickles brand, to complement the fresh and modern logo, as well as the design of the restaurant.”
“There is already an established ‘burger culture’ in Kuwait, and that is why we want to introduce Pickles to the existing food and beverage offering,” added Ahmed Al Bader, director and co-founder of the Epicure Group.
“Currently there are many well-known burger brands, with approximately 200 different burger joints available in Kuwait, but we will be offering diners something very different by focusing on the freshness of the ingredients we use. For example, we will showcase the actual process of making French fries, which includes the cleaning, portioning, and blanching of the potatoes.”
“Diners will also be able to see their freshly-baked buns baking in the oven, and the menu will include a maximum of 15 to 20 burgers, along with 5 to 10 appetizers, and 10 kinds of home-made pickles and relishes,” he added.
TKI has worked with the Sultan Group to produce the region’s first vertical farming restaurant concept in Prime and Toast, and also conceptualised and developed the soon to open Butcher’s Den and Bistro 86 restaurants in Kuwait.-TradeArabia News Service