Top Spanish firm to showcase at Big Boys Toys
Abu Dhabi, February 16, 2011
Jordi Milà Barcelona, a leading Spanish interior furniture design company will showcase its 2010-’11 line-up of interior furniture at the upcoming Big Boys Toys, a major luxury lifestyle event in Abu Dhabi.
Big Boys Toys will run from March 16 to 19 at the Abu Dhabi National Exhibition Center (Adnec).
Jordi Milà will be exhibiting six pieces of furniture from their latest 2010-2011 collection. Each of the six featured pieces aims at highlighting a unique form and style, a statement said.
Among the featured pieces are Hot Rider; Four Seasons; Wisdom Tree; Light Boxing and Mountain Diva.
Another piece to be featured for the first time is the Secret Dune cabinet, made of wood and crafted with an innovative technique.
“Big Boys Toys high end patrons and audience makes it a perfect venue for Jordi Milà to showcase its uniquely designed interior furniture - world class, high quality furniture offerings that are much more than what you would expect them to be,” said Antonia Rocha, export manager, Jordi Milà Barcelona.
“We look forward to meeting new contacts, designers, companies and even furniture collectors, and also look into the creation and forging of new opportunities and partnerships.”
“We are upbeat on the development of the Middle East region’s interior furniture segment and are positive that the region will soon be an international furniture hub that will produce and showcase world class furniture, design and building techniques,” Rocha added.
Big Boys Toys brings together the ‘best of the best’ products and services combined with live demos and activities that will appeal to high-net-worth male consumers, the statement said.
Al Sayegh Brothers is the title sponsor for the show, which will house a total of 10 zones: drive, ride, off road, marine, aviation, digital, lifestyle, wellness, fashion and adventure.
More than 100 exhibitors from across 46 exclusive categories are expected to showcase their products to an affluent target audience of over 60,000 visitors.
“Jordi Milà is just one of the many unique amazing offerings that we will be showcasing in this year’s edition of Big Boys Toys,” said Biju Jayaraaj, chief executive officer, Artaaj, organisers of the event.
“One of the main aims of the show is to feature products and services that are new to the Middle East region and the UAE in particular. The lifestyle zone of the show offers visitors much more than a peek at the latest products and services offered by some of the leading luxury and high end brands that have been designed to suit the affluent lifestyle,” he added. – TradeArabia News Service