Dunkin’ Donuts opens new Dubai outlet
Dubai, February 17, 2011
Dunkin’ Donuts, the leading coffee and baked goods chain, has launched their latest outlet at Uptown Motor City in Dubai.
The expansion is part of the Canton, Massachusetts-based quick-serve giant’s strategy to spread its presence to all corners of the Emirates, which is increasingly becoming a significant market in the burgeoning Middle East region.
“The new outlet is our 61st location in the country. We plan to add a total of 11 outlets across the emirates in 2011,” stated Dunkin’ Donuts general manager David Rodgers.
The chain has planned an investment outlay of more than Dh10 million for the region spread over the next three years.
Uptown Motor City is a residential and lifestyle development designed for motor sports enthusiasts and those who prefer being near the iconic Dubai Autodrome. Apart from a range of apartments, the development includes parks, schools, retail outlets and recreational areas.-TradeArabia News Service