The Bride Show Dubai, a fashion, beauty and shopping extravaganza, opened yesterday (March 30) in Dubai.

The four-day long show, which brings together the major players of the regional wedding industry, international retailers, brides-to-be and fashion lovers, will run until April 2 at the Dubai International Exhibition Centre.

Sheikha Sheikha Bint Saif, chairwoman of the Make-A-Wish Foundation UAE and wife of Sheikh Dr Sultan Bin Khalifa Bin Zayed Al Nahyan, Advisor to the President of the UAE, who opened the show, was treated to a private fashion show from exclusive Bangkok-based bridal boutique After You Say Yes – SIMA.

More than 300 local and international exhibitors are taking part to provide a one-stop-shop for brides planning their wedding and women who love fashion, beauty and jewellery.

Eighteen fashion shows will take place over the four day event, the largest event of its kind open to the general public offering access to the front row, a statement said.

Now in its 14th year, The Bride Show Dubai features a new VIP entrance fee of Dh50 ($13.61) that will give shoppers access to the VIP Lounge where they can take advantage of complimentary treatments from Tips and Toes, a leading chain of nail salons in the Middle East.

Trained beauty technicians will offer rejuvenation in the form of head, neck and shoulder massages, nail colour changes and nail art.

Those who choose to pay the VIP entrance may also enjoy goodie bags filled with exhibitor products, light refreshments as well as reserved front row seating for all the fashion shows, the statement said.

The Fashion Avenue features wedding retailers from Italy, France, Morocco, Romania, India, Thailand, the UK and the US. Visitors have an exclusive opportunity to browse designs from The Italian Wedding, Julien Mattion and Curti, all from Italy, as well as French brands Farage, Promincor and La Maison Saouli. – TradeArabia News Service