The Economist Group names Mena head
Dubai, March 31, 2011
Renowned Middle East expert Philip McCrum has joined The Economist Group as its associate director for the Middle East and North Africa.
McCrum will be responsible for editorial content, ideas, input and feedback for The Economist Group’s corporate network, conferences and business research units in the Middle East and North Africa. He will also monitor events in the region and be the group’s commentator on how these will affect businesses operating in, or looking to invest in, the Middle East and North Africa.
After studying Modern Arabic Studies at the University of Leeds, McCrum spent five years in various Middle Eastern countries, including Egypt, Yemen and UAE, where he worked with a large multinational company in a sales and marketing role. He subsequently returned to London to take up the position of head of the Middle East and Africa department at the Confederation of British Industry (CBI), where he worked closely with member companies to develop their business interests throughout the region.
McCrum then joined the Economist Intelligence Unit (EIU) as Middle East analyst and editor. During his four years in this role, he covered numerous Middle East and North African countries, from Morocco to Yemen. More recently, McCrum has been an independent Middle East commentator, with a primary focus on the Gulf states.
“We are confident that Philip McCrum will provide outstanding editorial contribution to the group at this very exciting time in the region’s development,” said Delia Meth-Cohn, editorial director, Continental Europe, Middle East and Africa at The Economist Group.
Philip is fluent in both English and Arabic and will be located in Dubai.-TradeArabia News Service